Media Buzz

Summer 2025

Best Side Magazine recently featured my work, shining a light on how small-scale solutions can grow real impact. At my small farm in Ontario, I’ve been transforming up-cycled organic waste into all-natural, microbe-rich tools that help gardens thrive. Through Jocelyn’s Soil Booster, I’m working to boost soil health, reduce waste, and support vibrant growing; indoors and out. 

Check it out here

Summer 2025

One man's trash is another woman's treasure! Your City WithIN recently got a bit of an inside scoop on how I have been turning urban waste into soil through regenerative practices, specifically using Worm Manure. Just as you need probiotics for your gut, your plants need them too; and that is essentially what Worm Manure is! It’s packed with millions of beneficial microbes that help to invigorate “dead” soil by adding nutrients, retaining water, and keeping the soil healthy for your plants.

Read the full article here 

Summer 2025

The word continues to spread about Jocelyn’s Soil Booster! Canadian Living Magazine highlighted my Worm Manure as a ‘Grow Getter’ solution in their feature of ‘11 Tricks, Tips and Ideas we loved this Month.’ This product is not only a monthly fan favourite, but will help keep your plants happy and healthy all year round! Powered by millions of mighty worms, our all-natural product supports a regenerative future; growing healthy plants, healthy people, and a healthy planet.

Click here to learn more

Summer 2025

I am thrilled to have recently been a part of the Women in Agriculture Industry Roundtable talk, led by the Startup Woman program powered by Startup Canada. As a Canadian woman in business, being able to connect and share my experience with other women in agriculture is an honour and a privilege. Watch the video below, and I hope it inspires you to join us in this industry, where together we can continue to inspire, empower, and uplift.

Watch the full video here!

Summer 2025

Jocelyn’s Probiotics for Plants Worm Manure was featured on CTV’s The Good Stuff with Mary Berg during a special spring gardening segment! Mary and gardening expert Frank Ferragine showcased our worm manure as a natural, nutrient-rich way to boost soil health and garden vitality right from the backyard. It’s an exciting moment to see our humble heroes (worms!) get national attention for their role in regenerative gardening.

 

Spring, 2025

Genuinely Stellar dove into the world of vermicomposting in their Garden Issue, shining a light on how Jocelyn’s Soil Booster is helping regenerate soils naturally - starting with the humble worm! The feature celebrates the science, simplicity, and sustainability behind my product and how it's turning waste into wellness for gardens and beyond.
Read the article →


Spring, 2025

Worms Make Headlines! I'm thrilled to see Jocelyn’s Soil Booster featured in Chatelaine’s Editor’s Picks for April 2025! Described as one of the best purchases of the season, our microbe-rich Probiotics for Plants Worm Manure is gaining love for its regenerative power and backyard-friendly benefits. I'm honoured to be recognized by one of Canada’s most trusted lifestyle publications!
Read the full article →

 

Winter, 2025

Exciting things continue to grow here at Wastenot Farms & Jocelyn's Soil Booster! Our fundraising success is now official with the launch of our first-ever press release! I’m proud to see everyday Canadians, including many first-time angel investors (half of whom are women!) joining us on this journey. Together we’re building the foundation for Canada's circular economy while regenerating plants, people, and planet. Read more in our press release about how we used innovative software Friendraiser to empower friends and family and build on the strength of our existing Jocelyn's Soil Booster community!

Read the article here →

 

Summer, 2024

Jocelyn was interviewed by Teena Avery on her show Dufferin Life on RogersTV to discuss the history behind Jocelyn's Soil Booster, the science behind vermicomposting and an overview the regenerative products!

 

Spring, 2024

Read our Orangeville Citizen Newspaper interview to find out how Jocelyn’s Soil Booster brand came to life and why we value effort over profit! Discover the solutions and possibilities to feed our future and lower food waste!

Spring, 2024

Ever wonder how Jocelyn’s Soil Booster brand came to be? Read our personal interview with The Free Press to find out! Become aware of how mother nature’s elements are Jocelyn’s Soil Boosters holy grail and just how the process work.

Summer, 2023

Get an inside scoop on Wastenot Farms from TMU Magazine. See a day-in-the-life of a worm farmer and read about the evolution of Jocelyn's Soil Booster in Tiny worms making a big impact for our environment.

 Jocelyn in front of worm farm

 

Summer, 2023

Jocelyn is celebrated as a "Top Ten After Ten" alumni  from Bishop's University (graduated between 2002 - 2012). See Jocelyn's summary on Page 15 in Bishop's Alumni Magazine.

top ten after ten alumni from bishops university

 

Spring, 2023

The research team at Jocelyn's Soil Booster was cited in ON Nature magazine for their work developing a local, peat-free potting soil. Jocelyn is quoted directly as to why soil manufacturers continue to devastate peat bog ecosystems in order to harvest cheap peat in For Peat's Sake.

For Peat's Sake magazine article title page with peat bogs and an insert of the cover page

 

June 24, 2022

Wastenot Farms and Jocelyn's Soil Booster Worm Manure got a brief mention in the article Field Notes for Summer 2022 of the In the Hills magazine.

Field Notes for Summer 2022 - What to learn, visit and see this summer.

Did you know? Worm manure - it's a thing. Photo of worm manure in woman's hand for plant.


May 21, 2022

Jocelyn was interviewed by Global News Weekend to provide tips on growing food at home.

 

April 17, 2022

Jocelyn joined CTV News' Angie Seth again to discuss how people can grow food at home and fight climate change.

 

April 14, 2022

Jocelyn was invited to discuss how she is working towards building a better tomorrow for future generations in the Ryerson Connection newsletter for Earth Day.

Photo of Jocelyn and two other Ryerson University alumni in newsletter

 

March 2022

Jocelyn joined CTV News' Angie Seth to discuss healthy soils as a tool to fight climate change.

 

 

May 2021

Check out Jocelyn's Soil Booster in Toronto Life along with other great local growing products!

Toronto Life Garden Party photo by Claudine Baltazar

 

Summer, 2020  

Tune in as Dr. Dianne Saxe interviews Jocelyn on her Green Economy Heroes Climate Podcast, episode 19. 

dianne saxe green economy heroes podcast on youtube with jocelyn molyneux of wastenot worm farms

 

Winter, 2018

Jocelyn shares some hurdles she's overcome as an entrepreneur in The Globe and Mail's "How two young entrepreneurs got it wrong, and then made it right". 

jocelyn molyneux shares hurdles overcome as an entrepreneur

 

Spring, 2017

Canada's National Observer features an article and video on Jocelyn's efforts to divert organic waste from the city in "How Toronto can worm its way out of food waste".

jocelyn molyneux picks up organics from business in toronto