Media Buzz
Summer 2025
Best Side Magazine recently featured my work, shining a light on how small-scale solutions can grow real impact. At my small farm in Ontario, I’ve been transforming up-cycled organic waste into all-natural, microbe-rich tools that help gardens thrive. Through Jocelyn’s Soil Booster, I’m working to boost soil health, reduce waste, and support vibrant growing; indoors and out.
Summer 2025
One man's trash is another woman's treasure! Your City WithIN recently got a bit of an inside scoop on how I have been turning urban waste into soil through regenerative practices, specifically using Worm Manure. Just as you need probiotics for your gut, your plants need them too; and that is essentially what Worm Manure is! It’s packed with millions of beneficial microbes that help to invigorate “dead” soil by adding nutrients, retaining water, and keeping the soil healthy for your plants.
Summer 2025
The word continues to spread about Jocelyn’s Soil Booster! Canadian Living Magazine highlighted my Worm Manure as a ‘Grow Getter’ solution in their feature of ‘11 Tricks, Tips and Ideas we loved this Month.’ This product is not only a monthly fan favourite, but will help keep your plants happy and healthy all year round! Powered by millions of mighty worms, our all-natural product supports a regenerative future; growing healthy plants, healthy people, and a healthy planet.
Summer 2025
I am thrilled to have recently been a part of the Women in Agriculture Industry Roundtable talk, led by the Startup Woman program powered by Startup Canada. As a Canadian woman in business, being able to connect and share my experience with other women in agriculture is an honour and a privilege. Watch the video below, and I hope it inspires you to join us in this industry, where together we can continue to inspire, empower, and uplift.
Summer 2025
Jocelyn’s Probiotics for Plants Worm Manure was featured on CTV’s The Good Stuff with Mary Berg during a special spring gardening segment! Mary and gardening expert Frank Ferragine showcased our worm manure as a natural, nutrient-rich way to boost soil health and garden vitality right from the backyard. It’s an exciting moment to see our humble heroes (worms!) get national attention for their role in regenerative gardening.
Spring, 2025
Genuinely Stellar dove into the world of vermicomposting in their Garden Issue, shining a light on how Jocelyn’s Soil Booster is helping regenerate soils naturally - starting with the humble worm! The feature celebrates the science, simplicity, and sustainability behind my product and how it's turning waste into wellness for gardens and beyond.
Read the article →
Spring, 2025
Worms Make Headlines! I'm thrilled to see Jocelyn’s Soil Booster featured in Chatelaine’s Editor’s Picks for April 2025! Described as one of the best purchases of the season, our microbe-rich Probiotics for Plants Worm Manure is gaining love for its regenerative power and backyard-friendly benefits. I'm honoured to be recognized by one of Canada’s most trusted lifestyle publications!
Read the full article →
Winter, 2025
Exciting things continue to grow here at Wastenot Farms & Jocelyn's Soil Booster! Our fundraising success is now official with the launch of our first-ever press release! I’m proud to see everyday Canadians, including many first-time angel investors (half of whom are women!) joining us on this journey. Together we’re building the foundation for Canada's circular economy while regenerating plants, people, and planet. Read more in our press release about how we used innovative software Friendraiser to empower friends and family and build on the strength of our existing Jocelyn's Soil Booster community!
Summer, 2024
Jocelyn was interviewed by Teena Avery on her show Dufferin Life on RogersTV to discuss the history behind Jocelyn's Soil Booster, the science behind vermicomposting and an overview the regenerative products!
Spring, 2024
Read our Orangeville Citizen Newspaper interview to find out how Jocelyn’s Soil Booster brand came to life and why we value effort over profit! Discover the solutions and possibilities to feed our future and lower food waste!
Spring, 2024
Ever wonder how Jocelyn’s Soil Booster brand came to be? Read our personal interview with The Free Press to find out! Become aware of how mother nature’s elements are Jocelyn’s Soil Boosters holy grail and just how the process work.
Summer, 2023
Get an inside scoop on Wastenot Farms from TMU Magazine. See a day-in-the-life of a worm farmer and read about the evolution of Jocelyn's Soil Booster in Tiny worms making a big impact for our environment.
Summer, 2023
Jocelyn is celebrated as a "Top Ten After Ten" alumni from Bishop's University (graduated between 2002 - 2012). See Jocelyn's summary on Page 15 in Bishop's Alumni Magazine.
Spring, 2023
The research team at Jocelyn's Soil Booster was cited in ON Nature magazine for their work developing a local, peat-free potting soil. Jocelyn is quoted directly as to why soil manufacturers continue to devastate peat bog ecosystems in order to harvest cheap peat in For Peat's Sake.
June 24, 2022
Wastenot Farms and Jocelyn's Soil Booster Worm Manure got a brief mention in the article Field Notes for Summer 2022 of the In the Hills magazine.
May 21, 2022
Jocelyn was interviewed by Global News Weekend to provide tips on growing food at home.
April 17, 2022
Jocelyn joined CTV News' Angie Seth again to discuss how people can grow food at home and fight climate change.
April 14, 2022
Jocelyn was invited to discuss how she is working towards building a better tomorrow for future generations in the Ryerson Connection newsletter for Earth Day.
March 2022
Jocelyn joined CTV News' Angie Seth to discuss healthy soils as a tool to fight climate change.
May 2021
Check out Jocelyn's Soil Booster in Toronto Life along with other great local growing products!
Summer, 2020
Tune in as Dr. Dianne Saxe interviews Jocelyn on her Green Economy Heroes Climate Podcast, episode 19.
Winter, 2018
Jocelyn shares some hurdles she's overcome as an entrepreneur in The Globe and Mail's "How two young entrepreneurs got it wrong, and then made it right".
Spring, 2017
Canada's National Observer features an article and video on Jocelyn's efforts to divert organic waste from the city in "How Toronto can worm its way out of food waste".
