About Us
Nurturing Healthy Plants, Healthy People, & a Healthy Planet
We provide Canadians with regenerative growing tools that nurture healthy, thriving plants while reducing waste to landfill, sequestering carbon in soil, and growing Canada's circular economy.
Our products supply natural microbes that kickstart the soil’s living ecosystem, delivering on-demand nutrients to ensure plants flourish and thrive all season long. By nurturing healthy soil biology, gardeners grow thriving plants, nutrient-dense food, and help fight climate change!
Our Promises
Jocelyn’s Soil Booster products will always be:
- All-natural and non-toxic, making them kid & pet friendly
- Using Mother Nature’s natural microbes to grow healthy plants
- Made from up-cycled ingredients, mostly sourced locally within 100km of our farm
- Sweet-smelling of soil, suitable for indoors or outdoors
- Easy to use, with clear instructions and convenient formats
Our Team
Jocelyn Molyneux | BBA. | BSc. | MASc.
Owner
Jocelyn Molyneux, founder of Wastenot Farms Inc, developed Jocelyn's Soil Booster as a way to give growers the tools to build healthy soils. She holds a Master’s degree in Applied Environmental Science and Management. Jocelyn has more than a decade of experience in waste management, sustainability, and regenerative growing and is truly passionate about finding and implementing solutions to the planet’s most pressing environmental issues.
Natalie Tan | BSc.
Soil Technician & Production Coordinator
With a degree in Zoology and a strong interest in ecological systems, Natalie supports soil production, worm husbandry, and field operations at Wastenot Farms. As a Soil Technician, she plays a key role in compost management and regenerative agriculture trials, contributing to research that explores the biological and nutrient dynamics of living soils. Her previous experience as a clinical assistant in endocrinology fuels her passion and curiosity about biological processes. Natalie’s love for restoration and living soil sciences shines through in every task, from tending worm beds to supporting soil health across the farm.